Key Tips To Acquire Long‐Term Customer Loyalty
In addition to user friendliness, a clear design, up to date and useful content, top prices and excellent service before, during and after sales can primarily be achieved by treating your customers as individually as possible and giving specific customer groups the feeling of being special. Here are some tips for you to accomplish this:
• Personally address registered customers in your store by name. Grant access to non‐public information, e.g. to the newsletter archive, manuals, operating instructions or to old orders. Allow registered customers to manage and modify their customer account, log in and address information by themselves.
• Combine specific customers into customer groups and offer them special prices or discounts. Offer your customers shopping lists that they can manage and maintain on their own and can be simply turned into a basket when necessary.
Discounts and special offers
Online buyers are also only people, pay attention to the price when shopping; especially on the internet! Special offers and discounts are standard marketing activities that you should continuously employ. With your EasilyShop store you can boost your turnover by placing alternating special offers with extra images on the home page of your store any thus draw greater attention.
You can also provide additional incentive to buy with a large assortment of discounts. Loyalty discounts for premium customers? Volume discounts for resellers? 3% discount for new customers paying in advance? 2% discount for delivery by DHL? With your EasilyShop store virtually no limits are placed on you and in the user‐friendly back office you will never loose track of things when managing customer groups, price lists and more complex discount systems.
Another way to acquire new customers: banner advertising and subject gateways
You can entice new customers to your store with targeted banner advertising on the web pages and portals your customers get information from. However, the costs for this are higher than for ads at search engines.
Subject gateways can indeed have several thousand members brought together by a common interest in a specific topic or hobby. The perfect audience if you have the right range of products in your store. In some circumstances you may also be able to reach your target group in the news groups for free.
However, be aware that commercial posts are not desired or are even forbidden in most news groups. Articles contributed by experts may of course include a URL!
Cross promotion and public relations
Cross promotion simple, yet effective: The name of your store should appear on all materials and in all communication channels, including e‐mails, business cards, letterheads, invoices and press releases.
Press Releases: You can achieve extra attention for your store at low cost with regular and targeted public relations work. The chances that journalists will report on your store and thus reach your target audience.
Do not forget: constant control over your activities
In addition to a target group analysis and the selection of the “right” marketing activities, continuous reporting and a permanent review of success is a part of every sound marketing scheme, after all, you’ll want to know if your marketing activities are accomplishing the desired aims.
You can use the web controlling module from etracker to analyze whether your special offers are being accepted, how many visitors made purchases in the month of May or the areas of your product presentation that can still be improved. Your EasilyShop store comes with a standard interface for etracker, allowing real‐time analysis of visitor behavior and store performance.
