Go Back... Urges Small Businesses To Consider The Hidden Costs of Free Email

12th January 2005

Research suggests a clear link between professional email addresses and business profitability

Businesses and consultants who do not use a professional email address could be putting their profitability at risk, according to new research by, one of the UK's top web hosting and domain name companies.

Respondents to the survey, which polled over 1,500 UK consumers, were given the choice between the fictional email addresses and and asked which they would most likely trust and purchase from. A massive 88% favoured the first option, as they felt that it suggested a more professional and trustworthy organisation.

Younger consumers were identified as being the most likely to reflect this attitude, with 95% of 16-24 year olds preferring to trust a domain-specific email address. The survey found interesting regional variations, with consumers in London and the North East most inclined to trust and purchase from the address.

Jonathan Robinson, Director of Business Development at Easily commented: "According to our own research, conducted late last year, consumers are increasingly turning to the Internet to find a business and making a decision on its reputability based on what they find. Email is an extension of a company's online presence, so it is unsurprising to find that consumers expect a professional business website to be complemented by domain-specific e-mail addresses."

To meet the demand for professional websites and email addresses, Easily has developed the WebStarter Package, which allows business owners with no technical expertise to create a professional website with unlimited email addresses for just 50 a year. The Easily WebStarter Package includes everything the small business owner needs to more effectively compete, and better capitalise on the business opportunities afforded by the online revolution.

Jonathan Robinson concluded: "Many small businesses are continuing to use free or ISP dependent email addresses. By registering their own domain name for as little as 4.99 and using this domain name for their email address, they not only present a more professional image, they also have the freedom to change providers without changing their email address."


About is a top UK provider of cost effective web hosting and domain name services. Easily was formed in 1999 to provide UK businesses and consumers with reliable services at affordable prices and backed by first class customer support. Easily is now part of London listed Group NBT plc.

For further information please contact: Daljit Bhurji / Ivan Ristic Hotwire Tel: 0207 608 4626/ 020 7608 4647 / email /,

or Scott Davison, Group NBT plc, Tel: 020 7015 9242, email
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